StoreSearch Licensing Inc., a subsidiary of ComCode Corporation, is a new media
company that facilitates Internet commerce for a network of over 150,000 online
merchant Web sites that is continuing to expand globally.By providing the most complete database of
shopping Web sites coupled with other compelling content and technologically
advanced search and transaction services, StoreSearch will continually capture
the imagination and reinforce the satisfaction of customers.
StoreSearch was founded by Bill Sands,
a 20-year retailing veteran who has served on the boards of the National Retail
Federation and the Florida Retail Federation. Tom Alison, a pioneer in electronic shopping and new media joined
StoreSearch after having served as Executive Vice President at NordicTrack and
also at The Home Shopping Network. Tom
was involved in many early developments of online shopping and interactive
services including the start-up of Prodigy while a senior direct marketing
executive and consultant on Madison Avenue. Chris Timken rounds out the senior management team bringing a wealth of
experience from the travel industry and American Airlines in particular where
he played a major role in the rollout of Sabre, American Airlines' travel
reservation system (parent of Travelocity), to travel agents. Visit About StoreSearch / The People for backgrounds
of the Company's management team and Board of Directors.
Much of the early work on StoreSearch
was done in conjunction with MasterCard, an original sponsor, and Microsoft,
which licenses the StoreSearch database for MSN Yellow Pages. StoreSearch continues to work with these and
other major companies. Today, more and
more merchants and consumers are embracing the Internet's role as a combined
information and sales channel. We are
now witnessing the convergence of traditional retailers and the direct
marketers requiring new approaches to satisfy consumer demands.
The Company is well positioned to be a major
participant in this emerging market sector and is currently developing new
software and services to help bridge the gap between the Internet and
"brick and mortar" stores.
StoreSearch's core business is
providing both broad-based, as well as, vertical shopping directories or
guides. StoreSearch makes its Web
sites interesting and attractive to
shoppers by:
- Providing a way to save time.
- Informing of ways to save money.
- Making a search easy, removing extraneous and irrelevant
information.
- Introducing new products and stores.
- Delivering confidence in having made an informed purchase.
- Delivering a personalized shopping experience.
- Providing ratings and consumer feedback on products and
merchants.
- Identifying where the product can be purchased-- online, in
store, or delivered.
- Matching products and merchants to individual
profiles and tastes.
StoreSearch's primary revenues are
derived from businesses by:
- Delivering significant audiences looking for or considering
the purchase of a particular product or category of goods.
- Delivering people highly likely to purchase a product in the
near future.
- Positioning these businesses as category leaders and
preferred suppliers.
- Identifying different customer segments and delivering
tailored messages to them.
- Showing consumers where to go to see and or buy the product
(brick and mortar stores, as well as, online merchants).
- Identifying whether a desired item is available and in
stock. (future)
- Suggesting products to someone considering a related item or
compatible category.
- Linking the consumer to related information and experts to
support the purchase decision.
- Targeting and delivering advertising messages in a
conducive, credible environment.
- Providing software and business systems to conduct
electronic advertising and e-commerce.
- Selling selected products and services.
- Providing opportunities for incremental sales.
- Assisting with cross channel merchandising and
multi-channel integration (retail, web, and catalog).
In addition to operating the StoreSearch
web site, the Company licenses to third parties the proprietary software it
created to power the StoreSearch Shopping Guide. This internally developed
software features multi-criteria search engine and ad server technologies.
When used in conjunction with other custom
and turnkey online transaction solutions, StoreSearch offers a comprehensive,
e-commerce enabled publishing and merchandising system for both
business-to-consumer and business-to-business applications.